OBJECTIVES

Media exposure and branding visibility of the partner brand, products and logo

VIP guest & entertainment programme

CONCEPT

Official timing partner of the FIA GT1 World Championship, which later extended to World's biggest GT3 race series, the Blancpain Endurance Series and Total 24H of Spa

Title partner with naming right

RESPONSIBILITY

Key account management

ASSET/ PARTNER

FIA GT1 World Championship, Blancpain Endurance Series, Total 24H of Spa, Team REITER Engineering, Corrida de Lamborghini