Corrida de Lamborghini

OBJECTIVES

Get-together of all race and road cars bearing the Lamborghini brand

CONCEPT

Creation of a high-class event with own brand identity, various activities & entertainment programme and an exquisite cuisine.

RESPONSIBILITY

Project Manager (scope, budget, timing, staffing)

ASSET/ PARTNER

Automobili Lamborghini, Blancpain, Alfons Schuhbeck, ViTrade

Nearly 100 Lamborghini cars reunited

Georg has been the responsible Project Manager of “Corrida de Lamborghini”, which took place at Salzburgring in September 2010: Conceptual design, staffing and budget planning and monitoring of Europe’s biggest Lamborghini event (at that time) in cooperation with Blancpain, Alfons Schuhbeck and Automobili Lamborghini.

For the activation purpose, a pre-event took place at Munich's famous Maximilanstraße, the home of Blancpain's boutique and Alfons Schuhbeck's gourmet restaurants. Furthermore, direct marketing, promotion via print, radio, poster and social have been planned and executed.

Every Lamborghini participant was eligible to win a Blancpain L-Evolution Flyback Chronograph worth about USD 20,000, which was the main prize for the competitors in the 'Battle the Time competition'.

During the day, various activities on and off the race track have been offered for both Lamborghini owners and visiting fans: Driving on the track, or race taxi laps; helicopter flights, admiring one out of twenty Lamborghini Reventon, Automobili Lamborghini's merchandise shop ArtiMarca, music and entertainment programme, Schuhbeck's cooking school, Swiss art of watch craftsmanship, discovering a race paddock,  participating in a parade lap and a guided tours on the hidden tracks near the breathtaking Austrian Alps and the deep-blue mountain lakes.