OBJECTIVES

Media exposure and branding visibility of the partner brand and logo

CONCEPT

Official tyre supplier of FIA GT Series which was later extended to World's biggest GT3 race series, the Blancpain Endurance Series and Total 24H of Spa

RESPONSIBILITY

Tender, Key account management

ASSET/ PARTNER

FIA GT Series, Blancpain Endurance Series, Total 24H of Spa